What You Need To Know About Search Optimization

What You Need To Know bout Search Optimization

Search Optimization is a particularly dynamic field that continues to evolve more and sooner with each passing day. That being said, it's never been more important to stay up with changes in Google Search’s ranking algorithm. In 2016, algorithm updates like “Penguin 4.0” and “Possom” introduced a better , cleaner, and more semantic search experience. With 2020 fully swing, here are the highest 9 Google Search ranking factors to require into consideration:

1. Content remains King

-Content Quality

Content which has High Rank refers to in-depth content that covers a large spectrum of its respective subject. Content must provide real value to the user and will incorporate engaging visual content to enrich the written content.

Remember, Quality beats quantity every-time. specialise in value, not word count.


There is no clear rule of thumb regarding the optimal word count for a piece of writing , because it varies per subject. However, with our research, we observed that relatively longer content, more comprehensive content typically achieves higher rankings.Niel Patel made a study and reveals a correlation between the length of a content and top Google search positions.

Pro Tip

Use Google’s semantic search to optimize keyword targeting in your articles. Semantic queries are often found by browsing the “related search” results at rock bottom of the Google search results page.

For example, an enquiry for “content marketing” reveals the subsequent related searches. If you're writing an informational article on content marketing, you'll use these semantic queries to urge a far better understanding of related keywords.

2. Freshness

The Google Freshness Algorithm is real game changer. The algorithm originally unrolled in June 2010 and has had a strong impact over the past few years. If you’re an enormous publisher with tons of old content that doesn't rank, updating old articles might be huge. Google seems to be some what biased to new content because it prioritizes it and makes sure that a minimum of a number of the SERP features are up so far results. for instance , Let’s look for “ayo blogging”:

The #1 results is that the most up so far . 3 out of the highest 6 results have the date of the article listed by Google. The freshness algorithm seems to update much faster than other core algorithms Google updates. for instance , inspect the impact of updating and old article made for one among our client sites. you'll see it only takes a couple of days to ascertain an impression within the SERP.

3. Backlinks

Backlinks remain one among the strongest ranking signals in Google’s search algorithm. The more links you've got from multiple high-authority domains, the higher your likelihood is that to rank well for top keywords. Online marketers should pay close attention to their backlink profiles, especially given recent updates like “Penguin 4.0”, which cleaned and filtered sites with low-quality backlink profiles.

4. Mobile First

On November 4, 2016, Google announced mobile-first indexing. this suggests that a website’s compatibility with mobile now directly affects its search rankings. within the past, web designers built desktop versions first, then mobile. Today, with mobile usage surpassing desktop, websites should prioritize mobile versions to supply a far better user experience.

Google’s First-Mobile approach is changing up search results already, especially when it involves local results – users now get results that better target their current location. We did notice, however, that there's a growing indication of Geolocation actively affecting the local search queries on desktop also .

5. Page Speed

With a First-Mobile indexing approach from Google, A web page speed has become even more crucial than ever. Websites with slow web pages speed will have a difficult time ranking at the top results. Google’s goal with these updates is to supply users with search results which include sites that provide the simplest user experience.

6. Schema code

SEO goes local during a big way, so if you’re wondering the way to rank higher on google then this is often a crucial ranking factor, especially for little business SEO. Schema markup code helps search engines get a far better understanding of specific texts like addresses, phone numbers, recipes, reviews and more.

Particularly for local businesses, implementing a site-wide schema code are often highly beneficial. for instance , it's important to form sure you tell Google where your business is found by implementing an accurate schema code.


Make sure your data markup adheres to Google guidelines.

7. Brand Power and Social Signals

Branded searches provide a robust signal to Google’s search algorithm. The more traffic an internet site gets from branded searches, the more it'll be recognized by the algorithm. Additionally, we've noticed that social signals from Facebook, Reddit, Quora, Pinterest and other social sites also correlate with search rankings. this is often to not say that a robust online social presence alone can drive organic traffic. Sites that combine brand power and social signals with efforts across all other SEO channels are able to do greater search visibility.

8. Domain Power

In the past, exact-match domains were a sure-fire thanks to boost organic search visibility. Domains still have influence, With Google’s smarter algorithm, we do still see two major verticals of domain power:

-Exact match domains still carry tons of weight – As an example, for the search “cars”, we might expect to seek out popular car-related brands at top search results (Ford, BMW, Top Gear, etc.). Instead, we get a particular match, “cars.com”.exact-match domain

-Domain seniority – The age of a Domain is another major ranking factor. New domains have a harder time ranking for top keywords, while domains with an extended diary seem to carry top positions for extended.


This is actually a politician ranking factor as of Aug 2014, when it had been first announced on the Official Google Webmaster Central Blog. The general quote was “Security may be a top priority for Google. We invest tons in ensuring that our services use industry-leading security, like strong HTTPS encryption by default. meaning that folks using Search, Gmail and Google Drive, for instance , automatically have a secure connection to Google.” On October 17, 2017, Google released another notification, warning webmasters about using the HTTP protocol with sites on which users are required to enter data.

Though we haven’t seen a big impact on SEO for sites that have migrated to a secure HTTPS encryption, it’s highly recommended that you simply move your site to HTTPS to avoid any mishaps from future Google updates.

10 User Experience

UX is last on our list, but it doesn't mean it’s redundant by any means. because the Google algorithm gets more advance, you've got to place more specialise in providing great user experience. It’s hard to mention exactly the way to measure the effect of UX, because it varies per industry and demographic. We do see a robust correlation between an accurate UI/UX and good placements on the SERP. Remember – your site has got to be functional first. 

Final Thoughts

There will be an enormous impact on SEO marketing strategies in 2020. Recent Google updates are paving the way for sites with quality content that gives real value for users. Google is additionally getting far better at measuring how users interact together with your content. Knowing better about these 9 valuable parameters could make or break your Online Marketing strategy.

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